Everything we hold

Anonymous traffic counts covering which entries get opened, the rough region a visit came from and the class of device used. Plus any email you send, with the address it arrived from, kept so a reply can be written. There is no third item.

Never requested

Card numbers, bank details, passports, driving licences, casino usernames or passwords. We have no mechanism to use any of it and no wish to hold it. Anyone asking for those things in our name is not connected to this guide.

Why we keep it

Traffic counts decide which brands get re-tested first, because the schedule should follow what readers are weighing up. Email is kept so a conversation lasts longer than one message. We assemble no reader profiles and have never sold, rented or traded a record.

Who else touches it

The analytics service under its own policy, and any operator you reach through an outbound link, which starts collecting under its own notice the moment you arrive. Neither sends reader-level information back to us and we would decline it if offered.

What you can ask for

Ask what is held against your address and we will tell you. Ask for deletion and it goes, with no form and no questions. Ask us to stop writing and we stop. Tracking choices sit in your browser and on the cookie page.